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New Home, New Business Haven

Jan 16th, 2012 by LeapLab

From the busy atmosphere of Phoenix, LeapLab Corporation (LLAB.PK), the leading company in international affiliate marketing and lead generation has moved to a historic and redeveloping downtown suburb in Arizona. The new corporate headquarters of Leaplab is now in the historic Monroe Building at 12 S. San Marcos Place, Chandler, Arizona.

Leaplab has chosen the city of Chandler, Arizona to be its new haven for global headquarters due to its entrepreneurial technology spirit and vibrant history. Chandler is a city found in the Maricopa County, Arizona. It is bordered by Tempe on the north-west, Mesa by the North, Phoenix by the West, the Gila River Community by the south, and Gilbert by the East. Unlike the fast-paced environment of Phoenix, Chandler is known for its historic location and housing technology companies such as PayPal, Intel, Motorola, and Google.

The Monroe Building, which is the corporate office’s current location, is rich with an historic background. Being the first commercial building in the city, the Monroe Building has housed numerous businesses over the years. Since it was built in 1912, the Monroe building has been a theater, meeting hall, grocery and hardware store for the residents of downtown Chandler.

The city of Chandler was named after the first veterinary surgeon in Arizona, Dr. Alexander John Chandler. When he first moved in the city in 1891, it was only an arid desert. He bought about 80 acres of land from the federal government and studied the science of irrigation engineering. With the small ranch he established, he started a canal system which was instrumental in building the early system of canals in the city. This was called the Salt River Project.

During the 1890s and early 1900s, Dr. Chandler developed the “City Beautiful” movement. With the help of architect Daniel Burnham, Dr. Chandler designed a plan for the town with parks accented by fountains, boulevards and footbridges all designed within the landscape. This project was the humble beginnings of downtown Chandler.

In recent years, the city of Chandler has welcomed diverse business opportunities and developed a strong manufacturing and electronics sector. Foreseeing potential economic progress through its rich historic heritage, the city officials, private developers and committed non-profit organizations have worked together to revitalize the historic core of Chandler.

Just as Dr. Chandler shared his jewel in this historic location, so is the wish of Leaplab. If you’re ever in the Phoenix Metropolitan area, make plans to come visit our new headquarters.

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Posted in Uncategorized | No Comments »

TF Davao efforts recognized by private company

Jan 9th, 2012 by LeapLab

TF Davao efforts recognized by private company

FOR RELEASE:
January 7, 2012


Davao City—Speaking on behalf of the Task Force Davao, CPT ANTHONY FER SOLAMO expressed his appreciation of the initiative given by iNFOBENEFIT Corporation owned by Jeffrey Peterson and John Ayers, one of the fastest emerging BPO company in Davao City today who donated blue polo shirt uniforms to 135 personnel and officers of Task Force Davao Troops. These polo shirts are post-Christmas gifts of the Company to the soldiers who are usually on duty or on “red alert” during the holidays.
“Our goal is to continue to provide support to our Davao City Police Office and especially to the City government of Davao and the City Mayor Sara Z Duterte in establishing an acceptable level of safety and security throughout the city. It is a partnership about working together between business and government and making Davao City a safer place to live and work” said CPT SOLAMO. He also mentioned that “simple acts of appreciation like this especially during the Christmas season makes the soldiers feel appreciated, boosts their morale and inspires them to do more for the City”.
Infobenefit’s current Manager Mr. Aldrin Baldonado, who is a former Army Officer and Commander, Golf (Gallant Conqueror) Company of the 72nd Infantry (cadre) Battalion also under the 10th Infantry Division, believes that securing Davao’s community is a shared responsibility of the public and the law enforcement community; it goes beyond business and government; it is everyone’s responsibility to take part of change for the improvement of our city as a whole. Also, he stressed that the polo shirts given to the soldiers is one way of showing gratitude for their sacrifices just to ensure that Davao City will be free from terror threats; its residents can sleep well at night, work day or night, and celebrate Christmas and New year peacefully. Further, this is to show as well as the private individuals that the City’s security is our common and shared responsibility, not limited to the Police and the military only.
Task force Davao 10ID, PA was commissioned by the Davao City government to defend and deter ATG/L&FTO from launching terrorist activities in the city. They are there to assist our local police force in upholding the law fairly and firmly, without fear or favor, to prevent crime, to pursue and bring to justice those who break the law, to keep the peace, to protect, help and reassure residents and visitors of Davao City and the whole of Southern Mindanao.

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Real-Time vs. Aged Leads

Nov 23rd, 2010 by LeapLab

Real-time leads have the highest closure rates. Aged leads give added volume at a terrific price. Is one better than the other? This is a question worth looking into because there are pros and cons with aged leads and new leads.

The fact that internet lead generation is an involved system of websites, marketing, filters, consumer behavior, affiliates, lead exchanges, lead brokers, data verification, and matching interests, should never be forgotten. Lead generation is a complex interwoven process, when used efficiently, will produce increased revenue.

Professor James Oldroyd of MIT found in a study that the contact response time after a lead generation has been sent out should occur within the first hour of origination. Real-time leads take immediate action. Staffing, planning, preparation, must all be completed before the leads are generated because of the critical closure window.

According to the LRM study by Dr. Oldroyd the closure rate drops by over 10 times in the 1st hour if the lead is not contacted. After 20 hours the additional attempts to dial a real-time lead by salespeople actually hurts the ability to qualify a lead.

New leads do have a higher closure rate but require immediate attention while aged leads offer additional potential for revenue profits with less preparation. Aged leads continue to offer qualified highly motivated consumers just not in real-time. To compensate for the reduced closure rate over time, aged leads are sold at a reduced rate.

Aged leads occur when there are lost or incorrectly routed inquires, technical errors, confusion on the site of what to do which sometimes results in incomplete actions by the consumer. There can also be unpredicted captures that occur and leave the lead unanswered.

Consumers add to the aged lead phenomenon. There lack of action causes lost real-time leads. The mistakes made when there is action can also lead to wrong capture paths, incorrect data, abandonment of the site, which in turn results in aged leads that can be recaptured and turned into profits.

The advantages and disadvantages of new leads verses aged leads are numerous. Each lead that is generated is important. Take advantage of lead generation to grow your

Posted in Uncategorized | 1 Comment »

Blogging & Lead Generation

Nov 15th, 2010 by LeapLab

Blogging 101Who would have ever guessed that the simple act of communication with others of similar interest would generate additional growth and income for your business? It’s true. Strong search engine visibility and an active presence within a social community or many communities, will bring new prospects to your website. Increased activity improves your percentage of sales and thus increases your income.

One advantage of blogging, the communication within a certain social community, is the various social media places to go to reach potential customers such as: Facebook, Twitter, You Tube, Jigsaw, Yahoo Buzz, Google Buzz, Stumbleupon, Reddit, Digg and Mixx, to name a few.

For a full list of great social bookmarking websites, visit: Search Engine Journal.

Blogging with a purpose increases traffic to your site and thus increases the amount of leads you receive. Don’t make the mistake of assuming blogging doesn’t take effort, or skill. You should spend time as efficiently as possible to maximize your return. Below you will find some great tips for doing just that.

Titles using keywords that apply to your business for each of your blogs is imperative. In order for SEO, or Search Engine Optimization, to run most efficiently, each keyword that will interest your customer base should be included in each of your titles. An example would be to include descriptive titles using keywords that are pertinent to your blog so search engines will crawl your site before your competition. Remember your best keyword phrases should be in the first keywords of your title so you have the most exposure for your website. This simple step is the bases for successful social media blogging, so don’t negate it.

Titles that are interesting, compelling and captivating will produce more traffic, guaranteed! Many people will re-blog or send via email an article with an interesting title without even reading the article themselves. When someone knows what interests you, they will often send you similar information. The traffic generated from a title will be exactly what you want – increased exposure.

The most relevant news and information about the interests of the social network you’re targeting will also draw attention to your website. If your business revolves around lead generation, write articles that give the reader ways to improve. How easy is it to do? It depends on a number of things. Are you willing to take the time to research the latest trends in your field? Are you willing the keep up with blogging on a daily basis?

Blogging regularly is extremely important. It’s your responsibility to generate articles that hold the interest of your website visitors.

Guest blogging is a great opportunity to invite others that are experts in your field to share their knowledge with your fellow bloggers.

Blogging is a lead generation technique that can bring you increased traffic, interest, and revenue. It does take time. It does take effort, but the benefits far outweigh the costs. Let us know how your campaign is going. We would love to hear from you!

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Posted in Lead Management, SEO Strategies | 9 Comments »

Why Banks and Credit Unions Don’t Offer Payday Loans

Nov 3rd, 2010 by LeapLab

Payday Loan Money

Have you ever wondered why your local bank or credit union doesn’t offer the option of a quick and easy short-term loan? Well, banks are in the business of making money. In order to do that, they have to limit risk, and payday loans are very risky for lenders.

Payday loans are fast, easy, and available day and night. This is because payday loan lenders don’t use your credit score for approval of a payday loan. On the other hand, banks and credit unions will always run a credit report and require volumes of documentation in order to approve a loan.

Another reason banks and credit unions don’t offer payday loans relates to profits. According to statistics from Personalmoneystore.com, a $35 overdraft fee, which is repaid in one day, works out to be as much as 1,277,500 percent annual interest when compared to a payday loan interest average of 300 to 400 percent. The income from fees and charges by banks is MUCH greater than that of payday loan lenders. Therefore, what incentive do banks and credit unions have to offer risky, short-term payday loans?

Don’t forget, one great thing about a payday loan is, when you need to borrow money, payday lenders are open 24 hours a day. You don’t have to find the location for a store or the hours of operation. Quick cash is available online whenever you have a financial emergency. The hassle of time consuming application forms or waiting for approval just doesn’t cut it when an unplanned event occurs. You need money and you need it quickly.

The banks and credit unions function under different rules and laws than the payday loan industry. One function of a bank or credit union is to lend money, but they are limited by numerous regualtions. All documentation has certain requirements. Loan amounts have certain requirements. Credit scores have certain requirements. You get the idea.

Payday loans don’t appear to be instruments that banks or credit unions will be adopting in the near future. The logistics don’t work. Payday loans are short term, simple, and fast, which is something quite different than what most financial institutions offer.

Posted in Industry News & Information, Payday Loan Industry | 3 Comments »

Super Affiliate Marketing Tips

Oct 26th, 2010 by LeapLab

What is affiliate marketing? Affiliate marketing is the process where one website drives traffic to another website and receives a commission for actions users take when they arrive at the destination site.

As an affiliate, you promote products on your website, and receive a commission when visitors click on a promotion link or purchase a product. The fee is paid through additional leads or in cash. Increased traffic improves sales percentages and puts more money in your wallet.

Affiliate marketers use informative content, email, discussion groups, online forums and a variety of other means to bring traffic to their site and increase commissions.
One of the most important tools for affiliate marketers to use is SEO. What is SEO? SEO stands for search engine optimization. When properly executed, SEO can increase website visibility by improving rankings in the natural or organic (unpaid) search results. Optimizing a web site may include editing content and HTML to increase keyword recognition and eliminate barriers affecting the indexing activities of the search engines.

Another method to increase the amount of traffic you receive is to use reward programs that offer cash or gifts. Discounts on purchases, free gift cards, or monthly drawings are all good examples.

Affiliate marketing is not a place for advertisements or links that distract visitors away from your website. The information on your website should be relevant to what the reader is searching for. Many successful affiliates use content rich articles to accomplish this.

Affiliate marketing is one of the least expensive ways to make a lot of money on the Internet. It takes time and energy to be successful in this business; there are no get rich quick schemes that actually work. The method used to accomplish your goal will vary, but the persistent energy that you put forth in Internet marketing will come back to you in time.

Posted in Industry News & Information | 2 Comments »

Google Changes AdWords Keyword Tool

Oct 18th, 2010 by LeapLab

Google has decided to change the AdWords Keyword tool. The reason Google made this change is still unknown, but the search giant claims the tool will help webmasters with SEO (Search Engine Optimization) by forcing them to become more proficient and strategy-focused.

This objective has not been proven to be exactly how the AdWords tool actually works; the lack of detail for serious researchers becomes evident when results are compared with Overture, Panama and Google KW tools which give information about search engine inventories using traffic from various partners, not just Google traffic.

Keyword tools have shown to be the easiest and most direct method to learn what users search for. Google AdWords Keyword Tool no longer shares the exact details of its search engine inventory, which G knows is extremely valuable. With the Bing/Yahoo merger, it may be that Google is trying to protect its priceless data from being mined by competitors.

The AdWords Keyword tool now requires advertisers to prove their ability to use the product through certification programs and exams, which increases Google’s revenue. In addition, the updated keyword tool selectively shows SEO statistics in order to sell clicks, but does not show the “big picture” as it once did.

A Google employee explained the difference in data from the old keyword tool:

“…the previous version of the Keyword Tool provides search statistics based on Google.com search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only.”

The Google Keyword toolbar has been used by web designers and has been found to give downgraded results for demographic research purposes. Long and mid-tail data, or search inventory, gathered by Google over the past 15 years from open source data has become more difficult to obtain with the introduction of the AdWords Keyword tool. Unless the keyword has commercial characteristics, the results lack detail and subsequently they lack usefulness.

Google will no longer give marketers information on how people search, the words they use, or in what order, unless they subscribe to Google AdWords. The day when information is available for all to use has become a thing of the past. In order to have any real insight for the traffic generated from a search, the user must pay.

Keywords will be sold by Google as Facebook user inquires are related to the AdWords inventory. When there is only a short tail of information it becomes difficult to write articles with content that is both compelling to humans and diverse enough for optimization.

Fortunately, there are other paid sites for analytic processes and tools to gain long-tail information if you’re interested. Microsoft AdLabs, WordStream, Trellian, WordTracker, are a few to check out. Happy hunting!

Posted in Industry News & Information, SEO Strategies | 9 Comments »

Social Media Marketing – Learning & Mastering It

Oct 4th, 2010 by LeapLab

Social media marketing is the process of promoting your website or business using social media channels. An increase in social media marketing brings more traffic, links, and attention to your site resulting in an upturn growth pattern.

Social media channels are a low cost method to increase traffic to your website to sell products and services, making you more profitable over time.

Why don’t more people use social media techniques?

  • There is a lack of understanding about social media
  • There is a lack of knowledge of how to use social media
  • There is no value to social media

Understanding and use of viral content promotes your business using social media channels.

There are six types of viral content:

  • Lists that are easily digestible
  • Quizzes that are fun to share
  • Interactive videos
  • Images of all shapes and sizes
  • Tools to make life easier
  • Tutorial tools for teaching new skills

Two social media websites Digg and StumbleUpon are very popular and a good location to develop link bait. Link bait is designed to get people to link to your site and increase search and referral traffic, which in turn increases sales and ad revenue.

Popular Blog Sites:

  • Stumbleupon
  • Reddit
  • Digg
  • Mixx
  • Delicious

Link bait adds value to your site. Here are some examples link bait:

  • Association links
  • Opt-in Newsletter
  • Business services
  • Pages ad-free
  • Content is media-intensive
  • Relevant link

The traffic you receive from link bait is divided into two sections. Primary traffic comes directly from social media websites. Secondary traffic is referred to your site from links containing content through social sites. Also, there are high quality links from social sites like Digg or Reddit which create a lot of traffic from specific content interest. The high quality links cannot be purchased because they are generated from subject matter.

The importance of links cannot be overlooked. They give you better search engine rankings. Traffic received by high quality links of trusted sites also increases if you optimize your link bait and website structure. Keywords, along with links, develop ranking authority, and ranking authority puts your site at the top of the SERPS.

Primary traffic from social media websites like Digg or Delicious brings a certain amount of interest because of their social popularity. Becoming a trusted news resource makes it easier for links to come your way, because the search engines have determined that your site it “safe”. A strong, informative article that can be used by others, along with site visitation, starts the linking process, which in turn gives you a safe certification.

Secondary traffic which comes from general sites or blogs is often viewed as useless because of the surfing practice by users. However, many people who just view and click away do so by using the link StumbleUpon. This is a good site to link relevant articles because you develop followers who visit every day and are interested in what you have to present.

Social Media Marketing adds more to your site than link exchanges, search advertising, or banners. Social communities add to your traffic when you create well written, interesting and informative articles. You can increase your links with other sites by spending the time to create a site that is interesting to the community you’re addressing.

Why use Social Media Marketing?

Does social media marketing make you money? The time you spend increasing your core supporters with social media channels will become evident as purchases and referrals increase. It may be difficult to put an exact dollar amount on social media marketing, but don’t be discouraged. Traffic increase is sometimes hard to track.

You can also use your social media website to increase advertising fees as your site attracts increased traffic. The higher you’re ranked with the search engines, the more you are able to charge advertisers.

Blogging & Social Media

The power of a title attracts people to your blog, especially those that have not been exposed to you and/or your business. The 7 ingredients of a wildly successful blog post states you will get social media support if you do the following:

  • Regularly produce quality content of which people want to subscribe
  • Maintain an active account in the relevant social media networks

Create one excellent post (maybe two). Blogs are an excellent method to promote your website, so take advantage of this opportunity. Be sure to focus your attention on the social media that revolves around your message and marketing strategy.

Social Media Marketing & Storytelling

A great story of your own accomplishments creates attention, interest and trust. A story can also create a tag, which makes the reader want to read more of the articles you write. Give information in limited doses. Invite the reader to join the group you represent in order to participate and gather information.

If you haven’t started a social media marketing campaign, you are missing out on big opportunities. Use the information in this article to help you get started. Good luck!

Posted in Social Media | No Comments »

What is a Ping Tree?

Sep 30th, 2010 by LeapLab

ping tree
A Ping Tree is a term used by the lead generation business, and applies to live leads sold in real-time to numerous possible buyers. Leads can either be sold exclusively to one buyer or more than once to different buyers. Buyers are able to view the data fields of the lead to determine whether or not it meets their criteria.

In the simplest form, leads will be offered to buyers in order of price the buyers are willing to pay. However, online lead generators can be enhanced in order to provide specific leads, for example:

  • They can determine whether a customer is still connected to the lead. This saves money for the buyer by limiting the time the lead is available and moving on if the lead proves unproductive.

  • Leads can also be set up so that final approval is given after certain information is gathered. This will prevent confusion and selling leads too many times during timeouts in the system.

  • In order to determine if the lead is payable, the lead buyer can require a redirect or link to confirm the consumer arrived and/or took action on the page.

There are many ways to generate leads: Ping Tree, Ping-Post, Round-Robin, Exclusive and Semi-Exclusive settings. The type of lead generator is important. However, the cost and return from the leads drives a business along the correct path for growth and customer service improvement.

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Posted in Lead Management | 1 Comment »

Join LeapLab at the 2010 FiSCA Conference

Sep 24th, 2010 by LeapLab

LeapLab will be in Las Vegas October 1-4, for the 2010 FiSCA Annual Conference and Exposition. The event will be held at the luxurious Mandalay Bay Resort & Casino.

This year’s conference will be very exciting, and should be helpful to everyone in the Financial Service industry considering the numerous challenges we have all faced this year. With the new laws and regulations impacting the financial services industry, the conference will be the time for everyone to come together and share their ideas and plan for the future.

As such, the theme of the conference is very fitting, “Moving Forward: Issues and Answers for a Changing Industry.”

A wonderful group of expert guests will be in attendance, including representatives from Visa, research group Synergistics, and government spokespersons such as James Freis, Jr. In addition, the conference will feature keynote speaker, U.S. Seantor Don Nickles.

We hope to see you at the conference! Please contact us to set up a time to meet and discuss the challenges you and your company are facing, and how we can work together to overcome them.

For more information, visit the FiSCA website.

LeapLab Representatives Attending the 2010 FiSCA Conference

Joe Matusak
VP Sales | Business Development
Joe.matusak@leaplab.com
480.703.7582		 Bethanie White
US | UK Sales Executive
bwhite@leaplab.com
480.347.9083


Contact Us
http://www.leaplab.com
sales@leaplab.com

Posted in Uncategorized | 5 Comments »

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