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Tips on How to Effectively Get Leads Using 3 Big Social Networks

May 18th, 2012 by LeapLab

Social networks are good avenues for lead generation. Since many people are using the social media today, it is one of the best market to get leads. However, without the proper knowledge on how to use this tool, all your marketing efforts will be useless.
Take a look on the 3 most popular social networks around the globe: Facebook, Twitter, and LinkedIn. Each of these networks can play a valuable role in lead generation. Here are some tips on how to effectively get leads using each of these social networks:

Facebook

This is the most popular among the social networks today. Here are some statistical facts on Facebook based on the Social Media

Usage Statistics for 2012 Infographic Summary:

·    Facebook has 845 million active users.

·    The average Facebook user has 130 friends and each visit lasts 23 minutes.

·    46% of Facebook users are over the age of 45, 57% are female and 43% male, 57% of have been to “some college” and 24% bachelors or graduate degree.

The statistics clearly show how useful Facebook is to get leads. Here’s how you can turn this friend-to-friend social network into a useful lead generation tool:

1.    Using the timeline feature, publish links towards your lead generation offers. Although you may not be able to include calls-to-action in the cover photo, you can include them in the “Views & Apps” section of the page under the cover photo.

2.    Use pins and stars to optimize lead generation activities. These will help your lead generation content be more visible to prospect leads. Pins allow you to post one update at the top of your Timeline for 7 days, and stars can expand the update so to catch the eyes of your future prospects to your lead generation offer. This will not only help you get more leads, but will also help you get more engagement from your Facebook fans.

3.    Build a business community. After you get leads, consider building a business community to convert these leads into sales. Use your Facebook page to be the go-to place for information in a certain service, fans will eventually become your customer and refer others your way.

4.    Make use of Open Graph techniques (like an update on recent activities of Facebook users) to get your brand more visible. Consider creating a consumer testimonial or achievements app, a content library/blog app for content marketing, or even a free trial app to attract customers to use your product.

5.    Create Facebook coupons. This will help increase the visibility of your offers.
Twitter

Your followers are your future leads. Creating a lively conversation will enhance your followers to continue following you. As guide on how effective this social network can also be, here is some statistical information of Twitter according to the Social Media Usage Statistics for 2012 Infographic Summary:

·    It has 127 million active users.

·    54% of Twitter users use their mobile devices.

·    36% of Twitter users tweet at least once a day and the average visit lasts for 14 minutes.

·    59% of Twitter users are female, and 41% are male.

Ways you can use Twitter for lead generation:

1.    Grow your reach by increasing your connections. To do this, follow others on Twitter, make a tweet on the blog posts about the lead generation offers you have, and other peoples’ tweets. Do this several times a day and you will be surprised how you have expanded your Twitter reach.

2.    Increase your blog subscribers by creating a landing page intended just for sign ups. Use the Twitter to publicize the landing page by tweeting informative blog contents.

3.    Customize your Twitter background with calls-to-action to get leads. You can also host a twitter chat (virtual meetings) to get leads, grow your community, and expand your business.

4.    Use Twitter to solve customer service issues in real time. You can set up a separate social media account to address customer service concerns or monitor your Twitter account for problems that may arise and route them to the appropriate person for solution.

5.    Use hash-tags to create buzz on your hosted events. This will not only engage your attendees in a conversation, but will also help you get real-time feedback from your attendees about the event.

LinkedIn

Although not as popular as Facebook and Twitter, it is said to be 277% more effective for lead generation. LinkedIn provides the most natural transition and a social network specifically designed for professionals. The Social Media Usage Statistics form the 2012 Infographic Summary shows that:

·    LinkedIn has 150 million registered users and 75% of them use it for business purposes.

·    There are 2 million companies that are visible on LinkedIn.

·    50% of LinkedIn users have a bachelors or graduate degree.

Here are some ways on how you can use LinkedIn in lead generation:

1.    Share a presentation slide with a call-to-action, design it as your lead generation content and share it on LinkedIn. This will help you get leads.

2.    Provide visibility for your blog with an RSS feed containing quality content. LinkedIn makes it easy for visitors to see your most recent company blog posts. You can use this to drive traffic to your blog.

3.    Update your companies status after publishing a new blog post or a lead generation offer.

4.    Segregate your products/services according to a targeted audience, based on the company size, industry involvement, geographic location, job function and seniority level. This way, you will be able to address the real concerns of each of your audience and provide them the service they really need.

5.    Use the products/services tab to get leads by creating clickable banners that will promote your next event or get subscribers for your blog. Then email your group members for promotional offers. LinkedIn allows you to send one email every week to your group.

6.    Use LinkedIn Answers to improve your lead generation and to promote your own content through answering questions. You may also conduct market research using LinkedIn polls to get leads that you need.
Knowing how to use the big social networks to get leads is the key for a successful lead generation activity.

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Important Components of an Effective Landing Page

May 10th, 2012 by LeapLab

The success of  using lead generation can be enhanced by an effective landing page. The landing page is the bridge that connects visitors and marketers. Landing pages help convert visitors into sales leads.

A landing page plays an important role in every lead generation effort. The main reason for this is because landing pages allow a marketer to get information from his visitors that will be a big help in understanding their purchasing behavior. An effective landing page can target a particular audience through pay-per-click ads of webinar promotions and other marketing offers (free trials, demos, or coupons for a product) or by downloading content offers such as (e-books, whitepapers, articles).

As a whole, landing pages help in converting a higher percentage of visitors into leads. So, marketers need to invest in these pages in order to gain more profit. But, what should your landing page contain in order to attract visitors and have them respond positively to your calls-to-action?

Here are some of the main components in a landing page that every marketer should be focusing on. Every component should be assessed and cultivated to ensure the success of every lead generation effort.

·    Headline – The headline is the very first thing that visitors will see when they come to a landing page. An effective landing page headline should sum up the offer as clearly and concisely as possible and will be able to answer the question, “What will visitors receive when they respond to the call-to-action?”

·    Text – Every wotd on a landing page should be able to explain the value of the offer vividly, simply, and in a persuasive way. You may use bullet points to show emphasis and make it easy to understand. Text should be brief.

·    Keywords – Keywords are the reason why visitors visit your landing page. So, keywords should be included in the title page, headers, and text to optimize the search engines.

·    Social Media Sharing Buttons or Links – To develop your online presence and in order to be seen by the social crowd, incorporating social media links will be very helpful. An effective landing page should enable its visitors to easily share the page with their connections on social networking sites like Facebook, LinkedIn, and Twitter. This will help extend lead generation efforts and marketing. The more connections you have, through the connections of your visitors, the more leads will be generated that can be converted into sales.

·    Hidden Navigation – Hidden navigation bars, on top or side, will help reduce distractions, minimize friction, and decrease the landing pages bounce rate

·    Lead-Capture or Conversion Form – This is usually an application form or a subscription form where visitors can submit their information in exchange for an offer; thereby converting them into sales leads. This form should be place conspicuously on your landing page.

·    Image – Visitors are more convinced about what they can see. Just as the saying goes, “To see is to believe”. Include relevant images on your landing page to give visitors an idea of what they will receive after making a purchase or submitting an application.

·    Thank-You Section and Email Responders – These are important sections on a landing page because this will confirm the receipt of the leads information and provide further details and instructions for receiving the offer. Most thank-you sections are accompanied by an automated email response where the offer or the next step will be sent through an email message that will verify the completion of the process. Therefore, thank-you sections and email response ensures that the lead will be informed about receiving the lead offer.

An effective landing page provide more opportunities to convert visitors into sales leads. If there is one thing that will help boost lead generation efforts, that is to use good landing pages on your website.

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How Effective Landing Pages Help in Lead Generation

May 4th, 2012 by LeapLab

Once you have gone to all the efforts to get visitors to your website, the next big step is to convert them into sales leads. And the best way to get them converted is by having effective landing pages.

Landing pages are said to be the most essential part in every lead generation effort. However, most of them are underutilized because the marketing team doesn’t know how to use them properly and effectively. The facts reported in the Marketing Sherpa’s Landing Page Handbook (2nd edition) state that 44% of the clicks for B2B companies are directed to the business’ homepage and 62% of B2B companies using landing pages have only a few clicks.

So why is there so much emphasis on a landing page? Landing pages allow a marketer to get information from his visitors, hence, a key in generating leads that are ready for conversion. A good landing page can target a particular audience by allowing visitors to click on a pay-per-click ad promoting a webinar, download content offers (e-books, whitepapers, articles), or see marketing offers (free trials, demos, or coupons for a product). Landing pages allow you to convert a higher percentage of your visitors into leads, and at the same time capture their information for follow-up activities.

Here are some of the reasons why landing pages are important in lead generation:

1.    Generating Leads becomes easy.

If there is one thing that you should do to boost your lead generation efforts, it is to use landing pages on your website. Most companies emphasize email, social media, and search traffic to generate leads but fail to see that leads are captured at a higher rate by sending them to targeted landing pages. Landing pages can easily segment, nurture, or distribute leads to your sales team.

2.    Landing Pages provide life to your offers.

This means that marketing offers are best seen on your landing pages. Without landing pages, your offers are useless and so are your lead generation efforts. When you require your website visitors to give you their contact information by purchasing an offer, your landing page becomes the best tool.

3.    Effectively collect information on your prospects customers.

Every time a lead conversion occurs on your landing page, your marketing team can get valuable information from these leads to understand what types of visitors are converting and they can help shape your lead generation efforts towards this. Also, it enables your marketing team to track re-conversions of existing leads and identify prospects interested in your business. Landing pages help marketers understand the behavior and activities of their visitors and gear their marketing efforts to these.

4.    Landing pages boost other marketing channels.

Landing pages are important avenues for sharing your product in social media and in lead nurturing campaigns. In simple words, landing pages create a way to boost your marketing efforts.

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What are Payday Loan Leads?

May 3rd, 2012 by LeapLab

The immediate need for urgent cash makes payday loans popular. Payday loans help people get through difficult times. Overdue bills, unexpected expenses, immediate repairs and other emergencies can only be paid for by getting payday loans because they can provide instant cash.

Many marketers gear towards the loan business because it is one of the most profitable businesses today. So, in order to use payday loan leads most efficiently, you need to develop the best strategy to get information from people.

There are hundreds of lead generating companies that offer payday loan leads. Most of these companies gather information from interested applicants of payday loans and sell this information to loan marketers. Getting payday loan leads can be done inexpensively  if you know how and where to find it.

What is interesting about the payday loan industry is that there are countless leads available but only those leads that are nurtured properly will be profitable. It is also important that leads come from reliable and expert lead generating companies.

We at Leaplab, assure you the best quality and preverified payday loan leads. We offer fresh leads that provide avenues for getting in touch with people in need of short-term loans.

There are three types of payday loan leads available in the industry today. Knowing how to approach and nurture these leads will help your loan business grow and become profitable.

·    Online Payday Loan Leads

These leads are usually generated from emails, organic, pay-per-click (PPC) and mobile search strategies. Most of them are sold on a real time and exclusive basis. This means that lead generating companies sell them to one company at a time.  Online payday loan leads are said to be the best real time and freshest leads because they constitute consumers that are interested in payday loans and are ready to take action. Also, these online payday loan leads are exclusively delivered to a CRM (Customer Relations Manager) with posting instructions or to a specific email.

·    Phone-verified Payday Loan Leads

These leads are a follow-up of the acquired online payday loan leads.  Upon generation in real time, leads are verified based on the validity of the inputs and interest before the lead is posted and delivered by email to affiliated payday loan marketers.  Phone-verified payday loan leads are said to be the highest quality leads because you have a close encounter with your target audience and get personal details directly.

·    Live Transfer Payday Loan Leads

Cold calling to get leads is a draining marketing strategy. With live transfer payday loan leads, a sales representative does all the activity. These leads are sold on a cost per call basis and come with a platform that houses call logs and call recordings for the verification of the quality of the lead. Through live transfer payday loan leads, you don’t need to exert extensive calls to get leads, but you can now focus on how to make a sale.

If you are in the loan business, your focus is on finding new clients and customers who are looking for quick financing resources.  This is where payday loan leads will work for you. Payday loan leads will vary and the costs will also vary depending on what information you want.  But if you know where to find inexpensive quality leads and if you are working with a reputable lead generating company, expect profits to come your way.

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How to Turn Website Traffic into Sales

May 3rd, 2012 by LeapLab

One way to get leads is to take advantage of your website traffic. However, website owners face problems turning this traffic into sales. Sales conversion is important because this marks the success of your online marketing.
The most common problems that website owners should be alarmed about are the following:

·    Too much irrelevant content instead of more valuable content.

This is overemphasizing  the quantity rather than the quality of the website content. It is important that your content marketing strategies are valuable and relevant. If not, visitors will not make calls-to-action. People appreciate valuable content and informative blogs, articles, and offers. You must work on a content that will be helpful to those who need what you are offering.

·    Decreasing or Zero Calls-to-Action

A website that cannot draw his visitor to a call-to-action is futile. Until your website provides informative resources that are selling products or services, you will not be able to see sales conversions. Therefore it is important that your website content make the visitor take some kind of action. To help you do this, design your content with answers on the following questions: Will this be helpful to a visitor? Will they find this offer relevant? Format you offers that provide real and timely benefits for the reader or visitor.

If you have a website and your goal is to see sales conversion from your website traffic, you need to take heed of the sound principles that lead to website success. In order to do this, evaluate your website using the following checklist:

1.    Will your website load faster than 4 seconds? If not, your visitors will not stay on your page and wait until it loads up. For this reason, avoid large images or flash slides as they slow down the loading of your webpage. To test this, ask friends to visit your page. Be sure that they have never visited your website before. Ask for their comments and suggestions.

2.    Is everything in your website working? Are there any broken links that inhibit the accurate flow of information? Checking all the pages of the website will ensure that each click that a visitor will make will take him to his intended destination.

3.    Are the call-to-action buttons placed properly? Website experts advise that all calls-to-action buttons should be placed above the fold and prominently displayed above and below content areas. This is to prevent your visitors from having a hard time looking for a way to contact you or purchase your products. It is important that CTAs are clear and evident as possible.

4.    Are your ads dominating other details? Too many ads distract visitors and turn them away from the website. Also, search engines, like Google, may downgrade your website if your ads dominate your content. Remember that your ads are added only to enhance your website.

5.    Is your website compatible with all browsers? Compatibility with browsers, such as Internet Explorer, Google Chrome, Firefox, Opera and Safari is important so that visitors using different browsers can gain access to your website.

6.    Is your content in order? Content that is jumbled altogether is distractive to visitors. Disorganized contents will confuse your visitor and will decrease sales conversions. Therefore, make your content concise, brief, and use bullet points and bold headlines for emphasis.

7.    Are your offers visible? This is important to make a sale. Your shopping cart buttons must be displayed conspicuously for the visitors to see.

To gain sales conversion from your website traffic, you need to invest on relevant content, visitor-friendly webpage and attractive offers. Success in online marketing comes when you make satisfaction of your visitors a priority. With proper planning and the right strategy you can expect great profits.

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How to Convert Leads to Sales-Converting Customers

May 2nd, 2012 by LeapLab

They say that it is easier to generate a lead than to close a sale. Although lead generation is important, they will remain only leads unless you turn them into customers. These leads will only become valuable and useful if they become sales-converting customers.

As an online marketer, you should know that generating leads should not be your ultimate goal. Don’t be distracted or focused so much on the number of leads you generate for your company.  Only a few quality leads are necessary to make a profit, as long as these leads will become sales-converting customers. Of course the logic still applies that the more leads you generate, the more customers you will have and the more deals you can close. However, keep in mind that your goal is to convert these leads into sales.

In order to gain sales-converting customers, start focusing on how to nurture the leads you get from your lead generation activities. It is important to note that the goal of your lead generation strategies is to generate leads that are convertible to sales. That is, find leads that are sales-converting customers. To be able to do this, here are the things that you have to do:

1.    Know how to nurture leads.

When you have generated your leads, nurture them with offers that guide them closer to make a purchase. This can be done through a process called MOFU (middle of the funnel) content. In this process, you provide your leads with specific information about your industry and product. You can do this by making informative website contents, through articles and ebooks, or maybe in the form of blogs that discusses the value of your product. Anything that brings the lead to sale is called lead nurturing, and this is an essential key in getting sales-converting customers.

2.    Identify the activities that close the most deals and provide the most customers.

After investing in the middle of your funnel content, the next thing to do is to identify which of the offers and activities are able to make your leads become sales-converting customers. Usually, free trials and live demos have higher tendencies to close a deal. With this, you need to invest or focus more on these activities because they provide signs of effective sales conversions. So, double down on the offers that work and scrape the ones that don‘t.

3.    Gear towards activities and offers that promote Calls-to-Action.

When you have identified the activities and offers that have high tendencies for sales conversions, the next big thing to do is to promote them. And the most effective way to promote these is through calls-to-action (CTA) which is an abbreviated term in online marketing. You can start making CTAs on emails, landing pages, blog posts, website pages, and most especially on your homepage. CTAs must be placed in areas where you anticipate that potential leads or customers can see them to influence them to respond and thereby bring profits to your business.

4.    Focus on Sales-converting Customers.

Now that you have found the leads you need to make your business grow, focus on them. Your sales and marketing effort must be geared towards them in order to alter their purchasing decisions. Tell your sales team to work on specific and qualified leads to hit the desired sales effectively.

The secret in online marketing success is not on the number of leads you have generated. It is on how to make the fruit of your lead generation activities converted into sales. In order to do this, you need to stand out against your competitors so that customers will choose you above the others. According to the direct marketing guru Perry Marshall, “You need to discover how to re-invent and re-position your business so that apples-to-apples comparisons with your competitors are difficult or impossible.” To put the words simply: be the best of among the rest and customers will come.

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Why Invest in Car Leads?

Apr 26th, 2012 by LeapLab

A profitable online business is auto dealerships. Investing in auto leads allows the dealerships more opportunity to earn more money. A considerable number of car buyers are shopping online and searching for the best deals. Despite the economic crisis, auto dealerships are a thriving business because more people are going online due to the convenience and time-saving benefits.

Aside from the promising increase in revenue provided by investing in car leads, there are other benefits in store for auto dealerships. One benefit is reduction in expenses.  Although you still spend money buying car leads, the amount you spend is significantly less than spending for traditional marketing.  Using mass media for advertising is expensive and may no longer be effective. Most car buyers go online when searching for the best rates and deals on cars.

Also, investing in car leads is investing in real customers. These leads are not just mere window-shoppers, but real shoppers who are ready to buy when given the right offer. Unlike traditional advertising where you get a passive audience, with car leads, especially those exclusive and quality leads, you are dealing with qualified clientele. However, you need to purchase these leads from reputable car lead generation companies, such as Leaplab.

Furthermore, car leads will be a great helpful reducing the time you will invest searching for and evaluating customers. If you get the leads from credible lead generators, like Leaplab, these have already been pre-qualified so you are assured that these leads will provide sales conversions. Car leads can help you generate sales with less effort and in a shorter period of time.

Car leads are also beneficial in the auto dealership business because they come with specific information. Each lead contains particular details about the customer: their name, address, and contact details. There are also car leads that include the vehicle preferences of the customer.  So, a car dealer will be able to find the best offer he can give to the car buyer because he knows exactly what he wants. Also, this will save time making proposals and offers to people who are not interested.

Finally, the best thing about investing in car leads it will enable car dealers to go beyond their current sales territory and reach a wider clientele. Marketing online is getting in touch with the world. Through online marketing you can target customers who may not be able to visit your showroom but know what offers you have. Online shopping is the new trend today. Once these online shoppers become your leads, you get the chance to expand your business beyond its usual range.

Investing in car leads is a worthwhile business. Online auto dealerships provide a wide range of profitable business opportunities. With car leads, you won’t get window car buyers, but real buyers who are ready to make a car purchase.

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Tips in Investing in Auto Loan Leads

Apr 26th, 2012 by LeapLab

Because more and more people are looking for auto financing; auto dealers have grabbed this opportunity to offer auto loans. The people seeking auto financing are called auto loan leads. Auto dealers who invest in these auto loan leads have increased their profit by converting leads into sales. In return, they have helped people with financing their car despite having bad credit.

However, there was a crisis experienced by the automotive industry in 2008 that lasted until 2010 following the global economic recession. The crisis was brought about by fuel price increases that discouraged people from buying cars, especially those that are not fuel-efficient. Unfortunately, most vehicles available in the market are not fuel-efficient. This has resulted on a dramatic decline in sales in the automotive industry. Nevertheless, the situation in the automotive industry started progressively improving in the middle of 2011 and is now recovering from tremendous losses in the opening of 2012.

Auto loan leads have been a great help for auto dealers even when the crisis hit the automotive industry. People with bad credit are still potential customers for auto dealers. In fact, they are more serious and more interested in buying a car than those with good credit. With auto loan leads, auto dealers can meet their sales quota because the leads are real target clientele. Also, they have saved on extravagant advertisements and time-consuming marketing efforts because getting auto loan leads from reputable lead generation companies, such as Leaplab, provide pre-qualified and specific clients.

Investing in auto loan leads is a profitable business when you use effective lead generation strategies. With numerous dealers thriving on the internet, you need to reach the top of the competition in order to get the freshest and the newest leads available.

Here are some effective online marketing strategies to get additional, quality leads.

1.    Search Engine Optimization or SEO

Application of search engine optimization or SEO in your auto lead generation activities will help you get the newest auto loan leads online.  With SEO, you make your business website rank higher in search engine results to attract more visitors. If your business website appears on the first page of search engine results, you will get more leads. SEO is important to keep your online presence.

2.    Article Writing

This is one of the most effective methods of getting quality auto loan leads today. Most people are looking for helpful tips in order to make informed choices. Articles are a good source for this information. It is important to note that when writing articles for marketing use, you provide sensible and truthful information. The content must be relevant to the needs of your readers, or else, they will not read your article. Aside from posting articles on your website, you may also post on article directories to gain more exposure and add links to your website.

3.    Video Marketing

Videos are a helpful way to promote your business. People are more attracted to visual aids in order to make informed decisions. Also, people are likely to purchase when convinced the product is outstanding and the only way to do this is to provide pictures and illustrative product presentation.

4.    Social Media Marketing

Social media is the most influential factor in the purchasing power of people. As more people are becoming active on social media sites, more and more businesses too are penetrating this avenue to promote their products and services.  Auto dealers can gain more auto loan leads through social networking sites like Facebook and Twitter.

Auto loan leads provide profitable business opportunities for auto dealers. However, auto dealers need to be wise when investing in these leads by using effective lead generation strategies or buying from reputable lead providers, such as Leaplab.

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Tips on How to Bring Leads to Your Website

Apr 26th, 2012 by LeapLab

Leaplab Corporate Headquarters

The goal of online marketing is to bring leads to one’s own website. In order to do this, a website owner must be able to effectively apply a good lead generation strategy. How can lead generation help?

There are three essential factors to be considered in lead generation. First is to have a distinct landing page. This page contains a form that captures contact information from a visitor in exchange for an offer. Next is to make a sensible offer. In the context of lead generation, an offer comes in content or product that provides information in exchange for access to it. Some examples of traditional offers are ebooks, whitepapers, webinars, free consultations, and product presentations. Finally, you need to make a Call-to-Action. This is the most important goal in lead generation. This is where you can gain leads. Landing pages and attractive offers are useless if no one sees them. Call-to-action comes in the form of text, an image or a button that links directly to a landing page.

Once these factors are in place, you are now ready to generate leads online. However, you can only do this by directing traffic towards your website. In order that landing pages, offers, and calls-to-action generate leads, here are some things on your website that you need to consider:

1.    Home page

The homepage should contain a product-focused call-to-action to make people visit your website.

2.    Product Pages

Product pages must be product-specific to get the interest of your visitors.

3.    Blog

Blogs are important in the promotion of your products. So, this must have a fresh and informative content. Also, blogs are the first website page that most visitors can see, so the content must be appealing and relevant.

The approach you use to implement your calls-to-action will make a big difference in your sales conversion rate. In order to ensure that more leads are generated from your website, here are some tips for you:

  • Make the Position of Your Calls-to-Action easy to view

It is advisable to put your calls-to-action on the space where your webpage is viewable to the user without having to scroll down. This is referred to as the “above the fold” position where the visitor can easily see them.

  • Be Specific with your Offers

Be straight to the point with your offers so that the visitor can easily sense your purpose. Also, to attract visitors, use images and not just text. The text must be concise and easy to scan. You may also use contrasting colors with your text to show emphasis and importance.

  • Provide Hyperlinks to the corresponding landing page or on other relevant pages.

Hyperlinks towards your landing page will help your visitor see your offer. Also, you can provide links within your website to your other products and services. You can place calls-to-action links to other offers relevant to your initial offer to widen the array of selections for your visitor.

  • Add calls-to-action to every Blog posted on the website.

As mentioned, blogs are the first website page that a visitor can see. Adding a call-to-action to the bottom of this blog will provide links to the landing page for other offers. Additional offers can be placed on blogs, ebooks, guides, and webinars because those who read your blog will be eager to get more free information.

  • Give emphasis on the benefits of the Offer

This is the most important aspect in any lead generation. Visitors buy what is helpful and suitable for them. Your offer must be relevant to the needs of your visitors, or else, you won’t be able to generate leads for your website. All efforts are useless if the visitor does not find a significant reason for considering your offer.

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Using Content Marketing for Lead Generation

Apr 19th, 2012 by LeapLab

Good content marketing is the key to effective lead generation and marketing success. Good content creates a great way for prospective customers to find you. Most prospect customers search the web for information before they buy in order to make sound purchasing decisions. The better content your website has the more leads you get.

Content marketing is the most promising means of lead generation today. Consumers are spending more time researching products and services before they make a buying decision. So, content marketing has found a great way to improve marketing strategies and lead generation activities.

Content marketing is a big contributor to the marketing success of a business because it can reach out to consumers who want information but aren’t quite sold on the product presented. Content marketing is defined as the creation and sharing of content to promote a product or service. This type of marketing strategy helps build trust by giving prospect customers information to assist them in making the right purchasing choice. Also, having good content reduces fear, creates trust, and increases the customers confidence in the product.

Good content should be relevant to your reader and your company. The content is considered effective if it can answer questions and inquiries of the customers or help solve a problem. Good content makes use of testimonials, blogs, and any other reviews from satisfied customers. The most important determinant of effective content is the excitement and inspiration created to seek additional information about a company and their products. Content marketing can take any of the following forms.

Articles

Presentations

Webinars

Case Studies

Widgets

Product Data Sheets

eBooks

Online Courses

If you intend to apply content marketing in your lead generation and marketing activities, here are some helpful tips to help you get started:

1.    Use promotional channels that work best in reaching your target client and market. You may consider Google AdWords, social media networks (Twitter, Facebook, LinkedIn, Digg), hosting events, email campaigns, newsletter sponsorships, and any means you can think of.

2.    Utilize news releases that will be helpful when making your content available. These may include the latest case studies, online surveys, statistical data from agencies, etc.

3.    Invite key bloggers, analysts, and other influential persons who can help you share your content with their followers.

4.    Utilize your company blog to add and increase content.

5.    Create a banner ad that will advertise your content on the homepage of your website and make sure to provide a link to your contents landing page.

6.    You can try different ads and landing pages to get the best traffic for any search marketing campaign.

7.    Most of all make content informative and interesting.   Good content will create sales conversions.

Content marketing takes an important role in the marketing success of a business. In order to succeed with this marketing strategy, you must be able to create good content that attracts audiences, uses the language the audience uses, finds where potential customers hang out, and produces fresh and ongoing information. Effective content marketing is a key to successful lead generation.

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